What is Conscious Business?

Business energy for success.

Cath Sutherland the Director of Conscious Business has developed the Brand Creation Process – outlined in her book Creating Brand Energy. 

By going through this process businesses become conscious. The process gives businesses a clear understanding of their collective identity and true awareness of their impact on, and contribution to, their employees, customers, markets, communities, the environment and global community.  Being conscious and proactively managing and taking responsibility for all business activities, both internally and in the marketplace, is also vital to building a truly great brand.

By creating conscious businesses, it is envisaged that:

• Conscious businesses will seek to deal with other conscious businesses
• Employees will seek to work for conscious businesses
• Customers will seek to buy from conscious businesses
• Conscious businesses, employees and customers will foster conscious governance
• Individuals will be enriched through business