Potential customers come to you trained. Their only point of reference for what they think they want, is based on what is already out there in the marketplace. And sometimes they come to you, because they want to make a buying decision and they want to compare. So, if they ask you, ‘do you do […]
Archives for August 2018
We Feel Truth
This week my workshoppers presented their Conscious Business Blueprints. After 6 weeks of going through my process to determine their truth as a business, they bravely stepped up and presented their: Global Vision; Purpose; Values; Brand Personality; Products (Value offerings) and Brand Essence. With confident self-belief they revealed their truth: WHO they are as […]
