Polarities of everything. Good – bad Like – dislike For – against Sometimes we find our position, stick with it no matter what and we stand and defend it. It’s good to have a position, but sometimes our position, if we hold on to it too tightly can stop us from evolving and growing. Sometimes […]
Archives for September 2018
Creative Digging
When I worked as a creative director for radio, (back in the 80’s), I remember Australia’s advertising guru, Siimon Reynold’s, (creative director of the advertising agency, Grey, at just 21), giving advice about coming up with great ideas. He said, that before they landed on the one big idea for their advertising campaigns, they would […]
