More Info

  • Explain what the book is about in one sentence. Energy: your unique business energy; how to define it, harness it and activate it for business success.
  • What makes Creating Brand Energy unique? It is all about energy. Many business and branding models look at businesses from a physical, functional, bottom line perspective. Creating Brand Energy takes businesses to the next level and takes an energetic, emotional, exponential value perspective. It’s all about activating and managing the collective energy of everyone who works with the business.
  • What is the key to a successful business? Successful relationships.
  • What makes the book different? Creating Brand Energy is a business book with a difference. It is magazine style, packed with colour, pictures, quotes and diagrams. It is a ‘how to’ book, written in everyday language and is accessible, engaging, practical and easy to work through.
  • Who is it for? The concept is universal so it is as relevant to the small business owner as it is to the corporate professional. It can be applied to any business in any industry, and suits anyone with initiative who wants to make a difference! I had a lot of fun testing the model.
  • What is Brand Energy? The collective energy of everyone who works with you. Your team creates your reputation and your reputation is your brand – so your business energy is your Brand Energy.
  • What are the key themes in Creating Brand Energy? Your business is not just a physical entity, it is also an energetic entity. Your Brand Energy attracts the right relationships for your business and determines the depth of these relationships. Your Brand Energy determines your product. Other businesses can copy your product, but your unique Brand Energy is your untouchable competitive advantage.
  • What is the result of going through the process? Businesses become conscious of who they are and their impact on their team, customers, stakeholders, markets, communities, their environment and the      global community. With this understanding they have the enhanced ability to empower their team and greater directorship and control of all their relationships and the subjective, ‘soft’ aspects of their business. This also gives them the power to build emotional and exponential value for their business.
  • What is an unexpected take out of this process? The key to business success – is to be your authentic business self. (Just think Virgin). You can be successful by being who you truly are as a business, not something your industry or advertising agency thinks you should be.
  • What is the big picture for you? My Vision is to build a global Conscious Business Network and my Global Vision is to foster corporate integrity.
  • What drives you? Richard Branson said, governments won’t change the world, but businesses can. I wanted to demonstrate that sustainable business success really does come from being conscious, authentic and responsible and that doing good is good for business!
  • How does this business philosophy translate into profits? Through your unique Brand Energy you offer customers emotional value and a stronger reason to connect over and above the functional value of your product. The more emotional value you offer the more customers are prepared to buy and to pay and the more loyal they will be to your business and brand.
  • How did you come up with the concept? I have been a business development consultant for 12 years and have been studying energy therapy for the past five years and one day it dawned on me to apply energy principles to business – and when I did everything fell into place and made sense.
  • Is everything explained in the book? Yes! But I am adding to these concepts everyday through this website and my social media.
  • Can I get you to help my business? Yes! I offer facilitation, presentation and workshop packages.