At Conscious Business we don’t just define one HOW – we define two HOW’s. Your Big HOW – (Your Values) – your guiding principles for how you do business. And your Personal How for your business – (Your Brand Personality) defining your unique attitude, tone and style. When you define your HOW’s through the Conscious […]
Conscious Business
Are You Creating Positive Brand Energy?
Positive Brand Energy Attracts Connects Energises Empowers Drives AND Fulfils Your market, community, customers, stakeholders, suppliers, team, managers and directors (everyone who comes in contact with your business). Your positive Brand Energy adds value, particularly emotional value, to your product. By developing and nurturing your emotional value, you are developing and nurturing your business and […]
What Emotional Security Does Your Brand Offer?
Relationship Acquaintance Connection Togetherness Couple Partnership Gathering Group Team Tribe Family Friendships Circle of friends Collaboration Community Society We all want to connect. We all want to belong. We want to enjoy the company of others. We want to feel safe and secure. Through our relationships we all seek emotional security. What emotional security are […]
