Traditional business teaches us that the first steps to a successful business – are to Understand who your customers are, Find out what they want and Offer them what they want But this premise is based on these assumptions These are your customers These customers know what they want – and You know how to […]
We are asked to play by the rules and that’s the thing. There are spoken rules which are clear and overt in a workplace. Easy. But what about the unspoken rules? There are usually lots of them.
And different layers of them. How do we get clear about what is expected and the way things are done around our workplace?
The Party is my metaphor for The Market Place. Who’s at your Party? Which relationships are most important for your business success?
At Conscious Business we don’t just define one HOW – we define two HOW’s. Your Big HOW – (Your Values) – your guiding principles for how you do business. And your Personal How for your business – (Your Brand Personality) defining your unique attitude, tone and style. When you define your HOW’s through the Conscious […]
Positive Brand Energy Attracts Connects Energises Empowers Drives AND Fulfils Your market, community, customers, stakeholders, suppliers, team, managers and directors (everyone who comes in contact with your business). Your positive Brand Energy adds value, particularly emotional value, to your product. By developing and nurturing your emotional value, you are developing and nurturing your business and […]
Relationship Acquaintance Connection Togetherness Couple Partnership Gathering Group Team Tribe Family Friendships Circle of friends Collaboration Community Society We all want to connect. We all want to belong. We want to enjoy the company of others. We want to feel safe and secure. Through our relationships we all seek emotional security. What emotional security are […]