Your Purpose is not about making money and not about making a particular product.
Your Purpose is WHY you are really in business.
You produce a product for a reason and customers buy this for a reason. There are the functional benefits sure, but what are the emotional benefits?
When it comes down to it, what is your intent?
- How do you want your customer to feel after experiencing your product?
- What do they gain emotionally from experiencing your product?
- What end realisation do you want them to have after experiencing your product? Do you want them to feel safe, a sense of belonging, inspired, secure, beautiful, important, invigorated, connected, part of the family, comforted, supported, aware, included and proud?
Your Purpose is to make customers feel a certain way and enhance their lives in a certain way.
Your Purpose for your customers is your public, marketed Purpose and describes your role as a business.
You are in business to provide a certain experience for your customers.
Integrate your truth
Work a life you love
Sign up for my 6-week step by step Creating Brand Energy Business workshop. Designed to help you, as a business leader, get clear about who you are, what value you offer, attract more customers and build a more conscious and successful business.
There are only 10 spots for this intimate and fun journey of discovery for your business – starting in Perth in June.