Conscious Business Facilitations

Creating Brand Energy Business Facilitations

For company executives and teams

  • Get the entire team aligned
  • Fun team building exercises
  • Guided by Cath Sutherland, a business and marketing consultant with more than 24 years of experience
Consciouss Business Logo Mark Black

Integrate Your Truth

Consciouss Business Logo Mark Black

Creating Brand Energy: The Process

An in depth process with your leadership team and broader staff, to collaboratively define WHO you are as a company and develop your guiding Brand Blueprint.

Your Brand Blueprint is your strategic foundation and guide to ensure that you are coordinated and consistent in what you say and do, (these are also cultural guidelines), to
build brand recognition, uptake and enduring brand value.

During my years as a professional facilitator, I have developed a range of facilitation techniques that can fast track your process and swiftly deal with any issues or blocks that may hamper progression. My work is based on my unique process which I developed in 2006 and wrote a book about - Creating Brand Energy - published in 2011.

This unique process, which I developed and have facilitated with businesses over the past 20 years, provides a great opportunity for your senior leadership team to clarify who you are as a company brand. It's also a fun team building exercise, to get everyone reinspired, aligned and on the same page moving forward.

“Thanks to Conscious Business’ unique, innovative and clever approach we now have a Brand Energy Blueprint to guide the redevelopment of our consumer-facing website – Explore Parks. But, much more than this Cath has guided the way in which the outcomes from this project can be broadened to encompass the State’s network of more than 100 national parks and reserves.”

Conscious Business Placeholder

Dr Steve Crawford

Manager, Explore Parks WA

“Cath’s unique facilitation process is engaging and fun. Her strategic facilitation program unearths the energy and passion in the room and channels this into a framework that clearly identifies who you are, why you exist and guides how you communicate your values and purpose to engage and strengthen your relationships.”

Conscious Business Placeholder

Jeff King

Chairman, Rottnest Foundation

"The 10 sessions that Cath facilitated for us is the best thing we have done for our business both internally and externally. It has put a sphere around what we do, so everyone is focused on who we are and where we are going. The buy-in from our team has also been fantastic; most of our team has voluntarily turned up for every session."

Conscious Business Placeholder

Llew Eynon

Director, LG Accounting Solutions

What we cover

The Brand Creation model beautifully illustrates the power of aligning your organisation’s brand value and personality to bind your staff and customers together in a powerful and permanent alliance.

Day
1

Brand Structure, Relationships & Products

Let’s get this party started! We'll overview our Vision, our Corporate Brand and House of Brands. We'll determine our key relationships and our value exchange (products) for each of these relationships.

Brand Personality, Values Overview, Purpose

We’ll define our unique Personality, which sets the attitude, tone and style of everything we do. From our Brand Personality we'll define our unique Values. We'll also explore our stakeholder engagement journey and our Purpose (personal intention). How do we want our stakeholders to feel when they experience us?

Day
2

Values Defined, Global Visions, Brand Essence

We’ll overview and speed date our Values and their meanings to ensure they resonate with us. We'll define our Global Vision - our greater collective intent. We'll define our Brand Essence. We'll review our key messages and further develop and prioritise our activation strategies.

Blueprint Review

We'll overview our Brand Energy Blueprint. Develop our Code of Conduct and further refine our activation strategies - based on our Blueprint and Brand Strategy. This is our final cross check for questions and clarification and final ideas and thoughts.

Business Facilitation Packages

Executive Facilitations

  • Up to 2 participants
  • 10 x 2 hour facilitations
  • Tailored Agenda
  • Discussion notes and transcript
  • Blueprint & Strategy Document

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Team Facilitations

  • Group Facilitations
  • 10 x 2 hour facilitations
  • Group surveys and questionnaires
  • Tailored Agenda
  • Discussion notes and transcript
  • Blueprint & Strategy Document
  • 3 month follow up facilitation

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Skype Facilitations

  • One on One Sessions
  • 10 x 2 hour facilitations
  • Tailored Agenda
  • Discussion notes and transcript
  • Blueprint & Strategy Document

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Custom Facilitations

Custom Facilitations

If you have functional business blocks, get in touch about customising a facilitation with you and your team.

  • Amazing Values Challenge
  • Brand Personality

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Meet Cath

Helping businesses uncover their true identity

Cath Sutherland is a renowned author, speaker, and coach with a passion for helping businesses thrive. Her book "Creating Brand Energy" and Brand Creation Process have transformed countless businesses, enabling them to tap into their true potential and market power.

Cath Sutherland, Author of Creating Brand Energy

FAQs

Will the Creating Brand Energy Workshops work for my business?

Book your business facilitation today

Connect with Cath to transform your business energy into market power.

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WE'D LOVE TO STAY CONNECTED

Join us, as we share with you our evolving thoughts and ideas on how to be a Conscious Business.