What makes us so special?
How do we make friends?
How do we describe ourselves on social media?
What personalises us?
What instructions do we give AI, so any work it does for us, sounds like us, feels like us, could be us? AND here is the big one – differentiates us.
With influencers, ‘experts’, customers and technology telling us to do business a certain way, how do we stay true to who we are?
Firstly, we need to understand and become conscious of all those little, but very important, characteristics and qualities that make us distinctive, quirky, unique.
Or as Cath and Kim would say, ‘Noice, different, unusual’.
Look at Moi Ploise
By clarifying all of our identifying characteristics we can then fully ‘own’ them with a ‘this is me’, and ‘look at moi ploise’, confidence.
This suite of characteristics, our Brand Personality, is also a personal filter to use to align everything we do, with who we are.
So, we ensure, everything we do, looks like us, sounds like us, feels like us, reacts like us – is true to us.
Strategic differentiation
It’s conscious awareness in action. This means we present a strong, powerful and consistent brand identity and strategically differentiate our business, with all of the little things we do.
Having Values is not enough. Values are the pillars of ‘how’ we operate. Our Brand Personality is how we decorate our pillars, with our own unique attitude, style and detail. The devil AND the beauty is in the detail. So, it’s worth taking the time to uncover what this detail is for us.
To start to reveal these characteristics, whether you are a solopreneur or corporate brand.
Ask your friends
Ask your friends, loyal customers, partners and supporters why they like you?
If they had to describe you to a friend, what would they say about you?
Use these positive characteristics to personalise everything you express, create, offer and receive. This includes ensuring alignment with the team members you engage. Because, working with you, they need to be able to live the personality of your Brand.
I can also help
If you are a solopreneur or partnership (2 for the price of one), and live in Perth – you can attend a series of six workshops from 20 February to 3 April 2025. https://consciousbusiness.net.au/services/workshops/
Or if you are a business with a team, I can facilitate this process with your team members to determine who you are together.
It’s a lot of fun!
This is one of the most fun processes I facilitate, for me and for your team members and is a great aligning team building exercise. It is also the foundation work for uncovering your Values. DM me to learn more.
Plus, there is also some great info about this process in my book – Creating Brand Energy. Grab yourself a copy here.
I look forward to hearing from you.
X Cath
Conscious Business
Integrate Your Truth
Cath Sutherland is the Director of Conscious Business – helping businesses to understand who they are, so they can do business better. Cath facilitates teams and leaders through her unique Creating Brand Energy process to develop, through collective consensus, their unique Conscious Business Blueprint – a clear, multi-level guide to manage, direct and develop relationships, operations, and product delivery. Cath can be reached at cath@consciousbusiness.net.au
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