When I facilitate Blueprinters’ through their Brand Personality, I ask a lot of right brain questions. This is so we can fully explore all aspects of who they are – and uncover their truth.
Their real Brand Personality.
With right brain questions – try as they might – they can’t work out where the line of questioning is leading and how these questions could relate to their business.
So, they answer truthfully. They answer intuitively, through what they feel and with what is top of mind.
I encourage them not to self-edit – to just TRUST in the process – and assure them that when they do just ‘go with their flow’, they will get more from it.
And they do.
What they discover (with amazement) is that from all of these disparate questions, the same themes re WHO they are – just keep popping up.
Where ever we go, whatever we do, whatever we are attracted to, there is one thing that is constant, and that is us!
It is our perspective that can have us seeing, tasting, smelling, feeling and hearing the same things from a myriad of different experiences.
This process also gives us insight into the idea, that through our perspective we really do create our own reality.
Are our personality and perspective one?
Our personality filters what we perceive.
Our personality directs how we choose to interact with the world.
So, it makes sense that whatever we experience – will relate to who we are.
By understanding who we are , our true Brand Personality, (not one ‘developed’ for us by an agency), we can get a clearer understanding of our unique (individual or collective) perspective. With this clarity, we can then positively manage, navigate and direct our businesses success.
Integrate your truth