As I stood in memorial over my candle in the driveway this ANZAC weekend I was transported back. It was the cool early hours of the morning, in October 2007. We were excited as we jumped into the chopper of the True North to head to the Kokoda War memorial in Papua New Guinea, and […]
Our Brand Personality – What makes us ‘Noice, Different, Unusual’?
What makes us so special? How do we make friends? How do we describe ourselves on social media? What personalises us? What instructions do we give AI, so any work it does for us, sounds like us, feels like us, could be us? AND here is the big one – differentiates us. With influencers, ‘experts’, […]
Your Global Vision
Your Business Vision is your overarching AIM for your business plan. Your Vision is your imagined picture of what your business looks like, feels like, is doing and achieving in x years’ time. From this collaboratively envisioned picture – you then set the goals, strategies and actions that will help you achieve this Vision. These […]
Your Purpose
Your Purpose is not about making money and not about making a particular product. Your Purpose is WHY you are really in business. You produce a product for a reason and customers buy this for a reason. There are the functional benefits sure, but what are the emotional benefits? When it comes down to it, […]
Your Values
We all have certain Values that underlie how we live our lives. By defining our Values and the intentions of our Values, we then have a filter to guide our actions and behaviours. If a business does not collectively (that is – as a group) define the Values of their organisation and collaboratively set the […]
Your Brand Personality
When I facilitate Blueprinters’ through their Brand Personality, I ask a lot of right brain questions. This is so we can fully explore all aspects of who they are – and uncover their truth. Their real Brand Personality. With right brain questions – try as they might – they can’t work out where the line […]
Your Product
Why do we need to determine who we are as a business? Why can’t we just go out there and sell our Product? Because our Product is created by who we are, whether ‘we’ – are a solopreneur or a team. Our Product is the product of (the manifestation, expression and reflection of) everyone […]
Your Brand Energy
Positive Brand Energy: Attracts, Connects, Energises, Empowers, Drives, and Fulfils Your market, community, customers, stakeholders, suppliers, team, managers and directors (everyone who comes in contact with your business). Your positive Brand Energy adds value, particularly emotional value, to your product. By developing and nurturing your emotional value, you are developing and nurturing your business and […]
Your Brand Energy Blueprint
Your Brand Energy Blueprint outlines the truth of who you are as a business. Whether you are a solopreneur, small team or corporation. This Blueprint is an everyday guide to help you, BE YOU, in all aspects of business. We have been taught by traditional business that we need to be ‘this way’ or ‘that […]
WHAT ARE VALUES?
I had a past life as a Creative Director of radio stations in the 80’s and early 90’s. So much fun! This role saw me writing radio ads, directing production and being a professional voiceover. I wrote for all sorts of clients, and my key question for all of them was, “What makes you different? […]
Truth – the key to transformation
How well we forge our truth, depends on how willing and prepared we are to step aside from our ego and how courageous we are to look into the fire of our life.
How Can You Create Brand Energy?
Creating Brand Energy starts with you.