My new mentor, when he reviewed my book Creating Brand Energy, said to me,
“From a physics perspective – how can you create energy if energy can never die, it can only transform”?
Good question.
Creating Brand Energy is a process for your business.
Your Brand is your reputation.
And everything you do (and everything everyone who represents you does) either positively, negatively or neutrally affects your reputation.
Creating Brand Energy recognises that your Brand is not just a reflection of who you are and what you do as a business. Your brand is also a reflection of the customers and stakeholders you attract. Who they are and what they do.
Because your market does not just believe who you say you are, they also look at what you do, who you associate with, and what they do.
You are defined by the company you keep.
The Creating Brand Energy process takes you on a journey to uncover your unique energy. Who you are as an individual, or who you are collectively as a team.
Through this simple yet deep process, you uncover the five energy elements that define who you are – Your Brand Energy Blueprint.
With this understanding and commitment to who you are as a business, you have greater directorship of and the ability to positively manage your reputation.
Creating, is consciously, positively and consistently choosing that;
Everything you do is aligned with who you are.
Everything you express and offer is aligned with who you are.
Everyone you invite into your business, proactively associate with and partner with is aligned with who you are.
AND everything you receive, consume and allow into your business is aligned with who you are.
Your Blueprint acts as a filter.
To keep you (and everyone who represents you) true to you.
“If you’re not contributing, you’re contaminating”, Dr Phil.
This continual, conscious process keeps your unique differentiating energy, aligned and pure.
So, with everything you do, you are sending out a strong, true signal.
This is who we are.
Those who resonate with your unique differentiated signal will be attracted to you.
Team members, customers, suppliers and other stakeholders will consciously or subconsciously be attracted to your energy.
Your vibe attracts your tribe.
When you attract ‘like’ energy, that is in harmony with who you are as a business, you are Creating Brand Energy. You are collaboratively and authentically building the energy of your Brand.
And the more ‘like’ energy you attract, the stronger, more powerful and amplified your Brand will be in the marketplace.
What Brands are you attracted to?
What Brands do you have a strong aligned affinity with and why?
X Cath
Conscious Business
Integrate Your Truth
Cath Sutherland is the Director of Conscious Business – helping businesses to understand who they are, so they can do business better. Cath facilitates teams and leaders through her unique Creating Brand Energy process to develop, through collective consensus, their unique Conscious Business Blueprint – a clear, multi-level guide to manage, direct and develop relationships, operations, and product delivery. Cath can be reached at cath@consciousbusiness.net.au
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