When I worked as a creative director for radio, (back in the 80’s), I remember Australia’s advertising guru, Siimon Reynold’s, (creative director of the advertising agency, Grey, at just 21), giving advice about coming up with great ideas. He said, that before they landed on the one big idea for their advertising campaigns, they would […]
Conscious Business Blogs
Add Your Own Spirit
Creating a business, is just like making a cocktail. You collect key ingredients and You muddle, mix and shake these components To create your business. But the key to this business cocktail – is the addition of your special spirit. That’s where Creating Brand Energy can help you. Creating Brand Energy can help you understand […]
Collaboration
We all want to do it But sometimes our subconscious takes over, as we have been hard wired to compete. If we really want to collaborate and build communities we need to: Know who we are – and consistently express this in everything we do. So, we attract the right people who are aligned with […]