Why do we need to determine who we are as a business? Why can’t we just go out there and sell our Product? Because our Product is created by who we are, whether ‘we’ – are a solopreneur or a team. Our Product is the product of (the manifestation, expression and reflection of) everyone […]
Product Blogs
Could Your Product Inspire a Beer?
Traditional business teaches us that the first steps to a successful business – are to Understand who your customers are, Find out what they want and Offer them what they want But this premise is based on these assumptions These are your customers These customers know what they want – and You know how to […]
Our Product is Created by WHO we are
Why do we need to determine who we are as a business? Why can’t we just go out there and sell our Product? Because our Product is created by who we are, whether ‘we’ – are a solopreneur or a team. Our Product is the product of (the manifestation, expression and reflection of) everyone who […]
Discover your Value
Potential customers come to you trained. Their only point of reference for what they think they want, is based on what is already out there in the marketplace. And sometimes they come to you, because they want to make a buying decision and they want to compare. So, if they ask you, ‘do you do […]
If You’re in Business, You’re a Tour Guide.
As a business you are in control of your customers’ experience. Your customer, by buying your product, is trusting you to give them an experience that will satiate and/or enrich them in some way. So how are you going Tour Guide? Do you understand the journey you are taking your customer on? Do you understand […]