Potential customers come to you trained.
Their only point of reference for what they think they want,
is based on what is already out there in the marketplace.
And sometimes they come to you, because they want to make a buying decision and they want to compare.
So, if they ask you, ‘do you do this’? or ‘have you got that’?
Don’t feel bad if you don’t.
Don’t feel bad if you’re not doing what everyone else is doing.
Don’t try to come up with something that is not you, to fill their perceived gap of what they think they want.
Sit with who you are and what you do.
Get closer to the unique value you offer and why you offer it.
Get clear on your intention for your offering and how it benefits your particular markets.
This can take some soul searching
But this is your differentiation.
When challenged, don’t fall back and do what everyone else is doing.
Courageously step forward into who you are to discover and name your unique value offering.
It’s right there – ready to be uncovered and brought to light
And treasured by your customers.
Integrate your truth