Your Brand Energy Blueprint outlines the truth of who you are as a business.
Whether you are a solopreneur, small team or corporation.
This Blueprint is an everyday guide to help you, BE YOU, in all aspects of business.
We have been taught by traditional business that we need to be ‘this way’ or ‘that way’ to be successful.
The truth is, being who we really are, is the real path to success.
We just have to believe in ourselves.
When you are yourself, you:
- Do business naturally and intuitively. This saves you time, worry and wasted energy. You can also freely use your natural talents.
- Attract ‘like’ energy – team members, customers, suppliers, stakeholders, or as I like to call them energyholders. These energyholders, because they share your energy, are energised by, and also energise your business.
- Make authentic connections and lasting relationships for business success.
This blueprint doesn’t just take one aspect; your Why, Purpose, Values, Brand Personality or Product. It looks at all of these elements and how, when aligned, they fuel each other, strengthen each other and integrate into a unique powerful whole.
This unique combination is your differentiation.
This blueprint harnesses your passions. It wraps what you do with who you are into a package that simply and powerfully says, this is me! This is why I am in business, this is how I do business and this is the unique value I offer. If you feel aligned with who I am, join me.
Your Brand Energy Blueprint creates Your Brand (your reputation) – which attracts people to you.
Your Brand Energy Blueprint is made up of these five Brand Energy Elements:
Your Product (your value offering) –is your connection point. It’s how your customers, suppliers, partners and other energyholders connect with you. When customers connect with your Product they make the acquaintance.
Your Brand Personality is the unique style of connection you want to make. It sets the attitude, tone and style of everything you do. By activating and living your unique Personality, you develop friendships and enjoy growing your brand and business with like-minded customers and energyholders.
Your Values – fuel your energy and guide your way. When lived consistently, your Values earn trust and respect.
Your Purpose – charges your energy and is how you want the experience of your product to feel. By activating your Purpose, those who come into contact with your business come to love you.
Your Global Vision – is your greater vision and ignites the spark of your energy. By activating your Global Vision you encourage life partnerships with all of our energyholders.
By activating your Brand Energy Elements; by being true to who you are; you can determine your brand, relationships and business success.
X Cath
Conscious Business
Integrate your truth
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