I want to know WHY you are in business and how through your business you want to change the world.
I want to know, when I buy something from you – am I also contributing to something greater?
I want to know WHY you are in business for me? How will the experience of your product make me feel?
I want to know HOW you operate? What Values guide you in your business? Because HOW you do things will determine whether I trust and respect you or not.
I want to know HOW I can connect with you? Will I like hanging out with you and can we be friends?
I want to know WHAT you offer that I’ll want, need, love?
I want to know if I can have a relationship with you?
I want to know WHO you are. For me!
Integrate your truth