Positive Brand Energy
Your market – your community, customers, stakeholders, suppliers, team, managers and directors (everyone who comes into contact with your business).
Your positive Brand Energy adds value, particularly emotional value, to your product.
By developing and nurturing your emotional value, you are developing and nurturing your business and brand value and ensuring business sustainability.
Once you have defined your Brand Energy it is vital to keep it healthy and provide a balanced and supportive environment where it can flourish and evolve. When you prioritise the health of your Brand Energy and manage your business with awareness, care, and consistency, you will engender trust and confidence in your team, customers and stakeholders. As a consequence, they will also buy-in to and live your Brand Energy, thereby magnifying and amplifying its presence in the marketplace.
A brand lived if infinitely more powerful than a brand merely advertised.
Page 60, Creating Brand Energy – by Cath Sutherland
Integrate your truth
Cath Sutherland is the Director of Conscious Business – helping businesses to understand who they are, so they can do business better. Cath facilitates teams and leaders through her unique Creating Brand Energy process to develop, through collective consensus, their unique Conscious Business Blueprint – a clear, multi-level guide to manage, direct and develop relationships, operations and product delivery. Cath can be reached at firstname.lastname@example.org