Picture this for a second...

You’re at a networking event. The keynote speaker has finished and it’s now time to mingle. You know you ‘should’ be connecting with those in the room – because that’s what everyone does right? Well, that’s what a networking function is for, to network.

Instead, you make yourself look busy. Check your phone several times and pretend that the wilting pre-made sandwiches are particularly fascinating. Let’s be honest, you’d rather strike up a conversation about the latest episode of Married at First Sight over a glass of wine with a friend in the corner.

Well, if I met you at a function, I’d love to chat about Married at First Sight - loved that show. But what if I also asked you about your business? What are you going to say? Maybe there’s some lingering doubt as to what you do and how much value you offer? Are you still ironing out the precise details of your business and hoping that I don’t ask you what you charge or who you are working with?

“Hi, I’m Cath. Nice to meet you, what do you do?”

There it is.

Your opportunity to introduce your business and expand your network. A chance to drive traffic to your website, to grow your social following and have people eager to engage, collaborate and learn more.

So, what do you say?

You may talk about WHAT you do as a business, your products or services and what benefits you offer.



You could talk about WHO you are as a business.
Why you do business.
The Values that drive your business.
What makes your business different.
How you want others to feel when they experience your product.
And ultimately, what you want your business to contribute to. That you are using your business as a vehicle for good. And through your business you are contributing to the change you want to see in the world.

Wow. What would that feel like?

Freeing. Natural. Authentic.

We do business with people. With YOU. Start there.

  • Lauren Howe – The Little Wellness Co.
    As a new small business owner, I have found the Conscious Business Workshops invaluable! Having very little business experience, the workshops have given me the tools and confidence to run a successful, unique and more conscious business by being authentic to who I am.
    Lauren Howe – The Little Wellness Co.
  • Cara Little - Pure Home Body
    Cath opened my eyes to a whole new world of business. The clarity and direction that follows the Conscious Business Course is amazing, enlightening and inspiring. I recommend anyone who wants to make a difference, experience business planning with a difference and create a sustainable business, to do the course now!
    Cara Little - Pure Home Body
  • Bronwen Sciortino - SheIQ Life
    These workshops have given me the ability to stand and deliver who I am and have that infused through my business. The concepts in Cath's workshops are something I’ve never seen anywhere else. Doing these workshops is something I’ll be grateful for, for the rest of my life.
    Bronwen Sciortino - SheIQ Life
  • Kate Barnes - Health Coaching
    I’m amazed that through these workshops, I’ve been able to simplify my thoughts and get specific with my message. I’m a lot more focused and really grateful, it’s been an incredible process. I’ve loved the opportunity to be able to workshop with other people and to have that energy and motivation through others.
    Kate Barnes - Health Coaching

Do you question how to show up in the marketplace?

Wonder where you’ll find your next customer? Or whether your offering is good enough and what to charge? With your Conscious Business Blueprint – every decision and choice you make in business will become a whole lot easier.

My Purpose for Conscious Business is that I want clients to feel – I AM my business.

What you invest your energy into, becomes you.
What you give, you get back.

So, I hope you are investing yourself in a business that you are passionate about, that you love and you are energising yourself through what you do.

Business doesn’t have to be done a certain way. It can be done your way.
And that is one of the most common responses I get from business owners whom I mentor.

“Oh – so you mean I can just be myself? It’s OK to be me in business?”


Being who you are in business – frees you up. It makes doing business a whole lot easier. It’s authentic. It’s natural. It’s you.

You don’t need to revert to the safe confines of what the industry does and clone yourself. Or become a schizophrenic hybrid of all your competitors’ best bits (please don’t do this).

You just need to stand in your I AM.

When you focus on you, you’ll find that YOU are the differentiation you’ve been looking for.

YOU are that unique selling proposition that no one else can copy, because they are not you.

The first step is becoming more aware – more conscious - of WHO you are.

For this gig to be sustainable – your business needs you to be you.  

You see, if you say you are something, and then default to something else (because the latest social media trends say otherwise) you’re damaging your business and brand.

The best, simplest, cut to the chase, long-term strategy – is to be you, so you are like no one else. So, you can say – I AM my business and work a life you love.

Take another second to picture this...

You’re at another event. This time It feels different.

It’s a party - in an amazing shed in Perth.

There’s a buzz in the air. The music is as crisp as your sparkling drink and you’re surrounded by like-minded, supportive and enthusiastic entrepreneurs, excited to make their mark on the world.

Now imagine going every week, for six weeks. Catching up with your new friends - your new collaborators. Getting actual real-life-in-person support and feedback on your business. And together, with this intimate community, developing your very own Blueprint for a more conscious, inspiring, energising and successful business.

Welcome to the Creating Brand Energy Workshops.

What’s included

This 6 week step by step business workshop, has been designed to help you, as a business leader, get clear about who you are, what value you offer and why you’re in business. By the end of the program you’ll know precisely how to show up in the marketplace, attract more customers and build a more conscious and successful business. You’ll also walk away with your Conscious Business Blueprint, so you can start working a life you love. Here’s a brief glimpse of what’s included.

Defining Your Customer Journey

Learn the exact process I use to define your customer journey. Learn what really matters to your customers – what they want and precisely how they are feeling when interacting with your brand and product.

Maximizing your value

Unlock your business' emotional value – the key to attracting and nurturing loyal customers. Know precisely what your customers are plugging into when they connect with your product and the value you offer.

Defining your I AM

You'll also get to develop your very own Conscious Business Blueprint, your key to streamline your decision making, and your unique guide to help you consistently show up in your market place and authentically build your business and brand value. 

Celebrating You

An amazing party - to celebrate you. Surrounded by your new friends, partners and collaborators. Your first opportunity to present your Blueprint and talk about WHO you are as a business. The Values that drive your business, why you do business and what makes it different.


Who’s at your party?

Establish your businesses key partygoers, where your audience hangs out and the exact relationships you can strategically build to create a more conscious and successful business.

Workshop dates and times

  • [Workshop 1] Your Business Vision - Who's at the Party?

    Thursday 18 May, 6-8pm

  • [Workshop 2] Defining Your Brand Personality & Values

    Thursday 25 May, 6-8pm

  • [Workshop 3] Values Speed Dating

    Thursday 1 June, 6-8pm

  • [Workshop 4] Global Vision & Product

    Thursday 8 June, 6-8pm

  • [Workshop 5] Your Purpose: The Customer Journey

    Thursday 15 June, 6-8pm

  • [Workshop 6] Party Time: Blueprint Reveal Cocktail Night

    Thursday 29 June, 6-8pm


Will the Creating Brand Energy workshops work for me?

“Couldn’t I just do this myself?”

Yes, yes you can. Just pick up a copy of Creating Brand Energy and work your way through the exercises. The workshops are an accelerated and interactive version of the book. They bring it to life, allow you to brainstorm ideas with a great bunch of like-minded people and build an intimate community to help keep you focused and stay on track. I’ll also be there to guide you through every step of the process and give you one on one feedback.

“I don’t have the time?”

There’s only 24 hours in a day right? Some of us are juggling businesses, finances, household’s, life, families and struggling to squeeze in the latest Netflix series. I get it. Spare time is hard to come by. So, if you’re unable to set aside the time to attend the weekly workshops to develop your Blueprint or you’re looking for a magic bullet – this is not for you.

This is a process, so it takes time. And it needs to be a process – so you have time to work through, that what you are coming up with, is really right for you. You will be giving yourself time to discover, check, feel and integrate that this really is you.

This process uncovers who you are, not just for 6 weeks, but for the long-term. Time spent now – will save you so much time in the future. When business gets hectic, your Blueprint will help you make quick, qualified and strategic decisions on the run.

Plus! These workshops are way for you to take time out. Take a refreshing step back, and work on your business – not in it. It starts by committing to the six workshops.

“I’m sceptical, this Conscious & Energy stuff sounds a little airy-fairy”

Being a Conscious Business doesn’t mean you have to wear a kaftan, drink kombucha and wave incense around a camp fire. Of course, you can if you want to. Some of the world’s biggest companies operate as conscious businesses and significantly outperform corporate giants. Ever shopped at Whole Foods Market? Purchased gear from Patagonia? Wiped your bum with Who Gives a Crap? All massively successful conscious businesses.

The conscious part of Conscious Business means you are being more aware of your business' Purpose. It refers to being conscious of who you are as an individual or collective, so you can operate from your truth, develop authentic and sustainable connections in your marketplace, create more value and achieve way more than short-term profits on the bottom line.

Being a Conscious Business is about being aware of the interconnectedness of, and value exchange with, all stakeholders and how through this conscious value exchange you can elevate the value of your business. This course will show you HOW that works!

“Will this work for my business?”

From solopreneurs to corporations, yoga teachers to professional consultants and everything in-between – Creating Brand Energy applies to any sized business in any industry. Take a look at these real-life examples to see how others have used Creating Brand Energy to create a more conscious and successful business.

Steph Pope - Trinity Graphic Design

James Sutherland - Office Solutions IT

Dana Beament - SAMMIMIS Turkish Towels

Steph Herscovitz - Wellness Web

Kate Barnes - Kate Barnes Health Coaching

Nat Amar - The Mind Body Heart Studio

The Creating Brand Energy workshops are not for you if:

  • You don't want to commit the time for 6 weekly 2 hour workshops

  • You are not interested in building your brand or reputation

  • You don't believe that successful business relies on successful relationships

  • You just want to sell stuff and you're not interested in forming customer and stakeholder relationships

  • You are looking for a silver bullet for overnight success

  • You don't like parties

The Creating Brand Energy workshops are definitely for you if:

  • You are looking for clarity and direction for your business

  • You'd love to have fun while working on your business. After all, these workshops start and end with a party!

  • You want the tools and confidence to operate your business consciously

  • You want to make a difference while doing business

  • You want to define what differentiates your product and brand

  • You'd love to collaborate and brainstorm with like minded business owners

  • Nat Amar
    The Conscious Business workshops took me on a journey of discovery not only of my business, but of myself. I now have the tools, language and self-belief to fully express the true potential of my brand, my business and my values. I would wholeheartedly recommend anyone in business to go through Cath’s model, before any other program, as Cath’s work truly cuts through the confusion and connects you to the authentic expression of who you are as a business. The tools you will walk away with from Cath’s model will serve you in every business. Once you’re clear on your business, your tone, values and much more, business is not only easier but more enjoyable. Thank you Cath." Nat Amar - Mind Body Heart
    Nat Amar

12 Seats available

Sign up below to secure your spot, so you can say – I AM my business and work a life you love. And remember – this program is backed by a 100% money-back guarantee – if you’re not on-board by the end of the first workshop I’ll refund your payment and even let you keep your copy of Creating Brand Energy.

Workshop dates and times

  • [Workshop 1] Your Business Vision - Who's at the Party?

    Thursday 18 May, 6 - 8pm

  • [Workshop 2] Defining Your Brand Personality & Values

    Thursday 25 May, 6-8pm

  • [Workshop 3] Values Speed Dating

    Thursday 1 June, 6-8pm

  • [Workshop 4] Global Vision & Product

    Thursday 8 June, 6-8pm

  • [Workshop 5] Your Purpose: The Customer Journey

    Thursday 15 June, 6-8pm

  • [Workshop 6] Party Time: Blueprint Reveal Cocktail Night

    Thursday 29 June, 6-8pm

Pricing & Packages

Can't make the dates?

That's OK, we try to accommodate everybody. Get in touch to chat about an alternative option.

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