Create a more conscious, inspiring, energising and successful business
I’ll guide you through a revolutionary approach that will fundamentally change how you do business. Gain the clarity to show up effectively in your markets, attract the right customers for you, and build a conscious and successful business.
“A fantastic process which has helped clarify our business culture and direction moving forward. A lot of fun and incredibly insightful.” Craig Peterson, ICS Australia.
How do you choose, express and live your brand?
Many business facilitations are left brain. You’re asked logical, rational questions that you expect. When defining your values, for example, it can be easy to pick values off a list. But are these really true to your brand? Do they reflect and unify you and your team? And how do you integrate these values into every aspect of your business?
I guide you through an unexpected right brain, creative and energetic process...
As a business leader, get clear on who you are, the value you offer, and why you’re in business.
The Conscious Business Model
Our Brand Creation Process starts with you.
Determine your unique Brand Energy
Achieve a clear understanding of your business’ visions, purpose, values, personality and offerings to make more informed decisions aligned with your true business identity.
Your Brand Energy Blueprint is a roadmap for every business decision.
Build emotional value through brand relationships
Clarify your key relationships and invite your team, customers and stakeholders to align with, live and share your brand energy. Create a loyal customer and relationship base that identifies with, and is inspired to support, your brand and higher business intentions.
Grow your brand and business value
The more emotional value you offer, through living your unique brand energy, the more your relationships will be loyal to your business and brand. This ensures supported and sustainable growth and success.
Enjoy an authentic business, where being you, is your roadmap to success.
“Our final brand blueprint is perfect, and we can’t wait to launch our new corporate brand publicly“
Kym Francesconi, HMC Group
“Cath’s Brand Energy Blueprint process ensured that as a team we collectively contributed to developing our global vision, purpose, brand values and brand personality.
Her down-to-earth approach and relaxed facilitation style ensured that everyone was able to participate in a meaningful way.
Our senior leadership team is a mix of right and left-brain thinkers, so we always had interesting discussions and sometimes differing views.
Cath was professional, approachable, and fun which helped to keep everyone on track.”
Be guided through the Brand Creation Process
Individual Facilitations
For solo-preneurs, entrepreneurs, and small businesses owners.
Online Course
Follow Cath’s guidance through the Conscious Business Model.
Australian businesses that have have successfully created and are operating with their unique brand energy
“I love Cath Sutherlands approach to brand strategy. Her model with its energetic focus will create authentic brands that drive internal and external engagement.”
Matt Church
Founder, Thought Leaders
“The team at ENJO love the Brand Creation Model and see great applications for it in the customer care element of our business linked to our ENJO way internally. We would suggest all business owners and leaders be across the content in how you can make a difference in your Brand Energy.”
Barb De Corti
Founder & Managing Director, Enjo
"It's a great training tool to show our staff the natural evolution of our brand. What it means to be a part of our energy. How they can activate it and contribute to it and importantly provide consistency for our business."
Richard Poulson
Owner, Morrison
“Creating Brand Energy is not just evolutionary it is revolutionary“
Jeff Allis
CEO, Boost Juice
Meet Cath
Helping businesses uncover their true identity
Cath Sutherland is a renowned author, speaker, and coach with a passion for helping businesses thrive. Her book "Creating Brand Energy" and Brand Creation Process have helped to transform countless businesses, enabling them to tap into their true potential and market power.
Creating Brand Energy book and resources
How to transform your energy into market power
Creating Brand Energy Book
Take our inspiring and affirming journey through the innovative Brand Creation Process, to discover your powerful and unique Brand Energy.
Free Membership & Resources
Access blueprints, cheatsheets and videos that will help you to create a more successful and conscious business.
Blog Categories
Insights to Energise Your Brand
Dive into our curated collection of blogs exploring the dynamic concept of brand energy.
Business Blueprint Blogs
Your Conscious Business Blueprint outlines the truth of who you are as a business.
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Global Vision Blogs
Your Global Vision is your higher intent for your business - the big WHY you are in business.
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Purpose Blogs
Your Purpose is your personal intention, how do you want customers to feel?
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Values Blogs
By defining your Values you then have a filter to guide your actions and behaviours.
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Brand Personality Blogs
Your Brand Personality directs how you choose to interact with the world.
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Product Blogs
Your Product is the manifestation, expression and reflection of everyone who works with you.
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Brand Energy Blogs
Your Brand Energy adds value, particularly emotional value, to your product.
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All Blog Posts
Our entire collection of blogs on conscious business practices.
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Access blueprints, cheatsheets and videos that will help you to create a more conscious business.
Life engenders life.
Energy creates energy.
It is by spending oneself
that one becomes rich.
- Sarah Bernhardt
Ready to Transform Your Business?
Contact Cath today to start your journey towards a more conscious, inspired and energised business.