Create a more conscious, inspiring, energising and successful business

I’ll guide you through a revolutionary approach that will fundamentally change how you do business. Gain the clarity to show up effectively in your markets, attract the right customers for you, and build a conscious and successful business.

Integrate Your Truth
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“A fantastic process which has helped clarify our business culture and direction moving forward. A lot of fun and incredibly insightful.” Craig Peterson, ICS Australia.

How do you choose, express and live your brand?

Many business facilitations are left brain. You’re asked logical, rational questions that you expect. When defining your values, for example, it can be easy to pick values off a list. But are these really true to your brand? Do they reflect and unify you and your team? And how do you integrate these values into every aspect of your business?

I guide you through an unexpected right brain, creative and energetic process...

As a business leader, get clear on who you are, the value you offer, and why you’re in business.

The Conscious Business Model

Our Brand Creation Process starts with you.

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Determine your unique Brand Energy

Achieve a clear understanding of your business’ visions, purpose, values, personality and offerings to make more informed decisions aligned with your true business identity.

Your Brand Energy Blueprint is a roadmap for every business decision.

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Build emotional value through brand relationships

Clarify your key relationships and invite your team, customers and stakeholders to align with, live and share your brand energy. Create a loyal customer and relationship base that identifies with, and is inspired to support, your brand and higher business intentions.

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Grow your brand and business value

The more emotional value you offer, through living your unique brand energy, the more your relationships will be loyal to your business and brand. This ensures supported and sustainable growth and success.

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Enjoy an authentic business, where being you, is your roadmap to success.

“Our final brand blueprint is perfect, and we can’t wait to launch our new corporate brand publicly“

Kym Francesconi, HMC Group

“Cath’s Brand Energy Blueprint process ensured that as a team we collectively contributed to developing our global vision, purpose, brand values and brand personality.

Her down-to-earth approach and relaxed facilitation style ensured that everyone was able to participate in a meaningful way.

Our senior leadership team is a mix of right and left-brain thinkers, so we always had interesting discussions and sometimes differing views.

Cath was professional, approachable, and fun which helped to keep everyone on track.”

Be guided through the Brand Creation Process

Business Facilitations

Customised facilitations for company executives and teams.
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Individual Facilitations

For solo-preneurs, entrepreneurs, and small businesses owners.

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Online Course

Follow Cath’s guidance through the Conscious Business Model.

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Australian businesses that have have successfully created and are operating with their unique brand energy

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“I love Cath Sutherlands approach to brand strategy. Her model with its energetic focus will create authentic brands that drive internal and external engagement.”

Matt Church, Thought Leaders

Matt Church

Founder, Thought Leaders

“The team at ENJO love the Brand Creation Model and see great applications for it in the customer care element of our business linked to our ENJO way internally. We would suggest all business owners and leaders be across the content in how you can make a difference in your Brand Energy.”

Barb De Corti, Enjo

Barb De Corti

Founder & Managing Director, Enjo

"It's a great training tool to show our staff the natural evolution of our brand. What it means to be a part of our energy. How they can activate it and contribute to it and importantly provide consistency for our business."

Richard Poulson, Morrison

Richard Poulson

Owner, Morrison

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“Creating Brand Energy is not just evolutionary it is revolutionary“

Jeff Allis

CEO, Boost Juice

Meet Cath

Helping businesses uncover their true identity

Cath Sutherland is a renowned author, speaker, and coach with a passion for helping businesses thrive. Her book "Creating Brand Energy" and Brand Creation Process have transformed countless businesses, enabling them to tap into their true potential and market power.

Cath Sutherland, Author of Creating Brand Energy

Creating Brand Energy book and resources

How to transform your energy into market power

Creating Brand Energy Book

Creating Brand Energy Book

Take our inspiring and affirming journey through the innovative Brand Creation Process, to discover your powerful and unique Brand Energy.

Buy the Book
Cath Sutherland - Conscious Collective Community

Free Membership & Resources

Access blueprints, cheatsheets and videos that will help you to create a more successful and conscious business.

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Blog Categories

Insights to Energise Your Brand

Dive into our curated collection of blogs exploring the dynamic concept of brand energy.

Conscious Business Blueprints

Conscious Business Blueprints

Your Conscious Business Blueprint outlines the truth of who you are as a business.
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Global Vision Blogs

Global Vision Blogs

Your Global Vision is your higher intent for your business - the big WHY you are in business.
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Purpose Blogs

Purpose Blogs

Your Purpose is your personal intention, how do you want customers to feel?
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Values Blogs

Values Blogs

By defining your Values you then have a filter to guide your actions and behaviours.
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Brand Personality Blogs

Brand Personality Blogs

Your Brand Personality directs how you choose to interact with the world.
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Product Blogs

Product Blogs

Your Product is the manifestation, expression and reflection of everyone who works with you.
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Brand Energy Blogs

Brand Energy Blogs

Your Brand Energy adds value, particularly emotional value, to your product.
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Conscious Business Blogs

All Blog Posts

Our entire collection of blogs on conscious business practices.
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Access blueprints, cheatsheets and videos that will help you to create a more conscious business.

Life engenders life.
Energy creates energy.
It is by spending oneself
that one becomes rich.
- Sarah Bernhardt

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Ready to Transform Your Business?

Contact Cath today to start your journey towards a more conscious, inspired and energised business.

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Join us, as we share with you our evolving thoughts and ideas on how to be a Conscious Business.