The Party is my metaphor for The Market Place. Who’s at your Party? Which relationships are most important for your business success?
As I stood in memorial over my candle in the driveway this ANZAC weekend I was transported back. It was the cool early hours of the morning, in October 2007. We were excited as we jumped into the chopper of the True North to head to the Kokoda War memorial in Papua New Guinea, and […]
Embed. Really? This word gets used a lot in change management. Embedding Values. Embedding Behaviours. But what does this actually mean? What are we actually intending? Embed, literally means to put into bed. Do we have a program chip embedded in us? Are we allowing employers to download a belief system to make us behave […]
Positive Brand Energy Attracts Connects Energises Empowers Drives AND Fulfills Your market – your community, customers, stakeholders, suppliers, team, managers and directors (everyone who comes into contact with your business). Your positive Brand Energy adds value, particularly emotional value, to your product. By developing and nurturing your emotional value, you are developing and nurturing your […]
By being you You niche your market And that is perfect. Be brave. Be highly efficient. Being efficient – is about standing in your truth and attracting ‘like energy’ So you can build your Brand Energy with ‘like’. So your Brand reflects who you are. (Your Brand becomes who you attract). So you are […]
Opinions can divide Opinions can challenge Opinions can stake out mental and moral real estate Opinions when held onto too tightly can be exclusive and abusive. Questions are opening Listening is allowing Intuition is guiding Wonder is inviting, And an intention to understand is inclusive and compassionate. Explore the perspectives of your world […]