cath sutherland

The Conscious Business logo is not just a double spiral. This double spiral represents my Creating Brand Energy Process. The process starts from the inside of the bottom spiral and flows in an anticlockwise direction for 5 cycles. It then continues to form the top spiral in a clockwise direction from the outside in. The […]

  Sir Richard Branson says, that governments won’t change the world, but businesses can. We need business, to support our community and we need our community, to support business. It’s a mutually beneficial value exchange, a symbiotic relationship where one cannot operate without the other. But some businesses believe they can operate in isolation and […]

As a business you are in control of your customers’ experience. Your customer, by buying your product, is trusting you to give them an experience that will satiate and/or enrich them in some way. So how are you going Tour Guide? Do you understand the journey you are taking your customer on? Do you understand […]

In business and in life – What do you think, is the first thing you need to understand to have successful relationships? When I ask this question in my keynote, the audience usually says, that you need to understand WHO you are wanting to have relationships with. YES you do. But I believe the first […]

The perceived success of our business, of our lives and of our happiness depends on our relationships. For our growth and happiness, our relationships need to be the right ones so that; we feel free to share our true selves, we value the reflection we receive back from that sharing, and from that reflection we […]

My Global Vision for Conscious Business is – to inspire businesses to stand in their truth, passionately contribute to something greater and collectively nurture our planet. Just imagine if every business on this planet contributed to something greater? Many social and environmental issues would be mitigated and we wouldn’t need charities. Businesses would rightly be […]