Conscious Business

The Conscious Business Model (in the Energy Zone) outlines the emotional boundaries of business. These energy elements, when defined, provide clarity and enable you to direct and manage all those aspects of business that can be so grey – including attitudes and behaviours. When you define these elements for your business they become your cultural […]

Polarities of everything. Good – bad Like – dislike For – against Sometimes we find our position, stick with it no matter what and we stand and defend it. It’s good to have a position, but sometimes our position, if we hold on to it too tightly can stop us from evolving and growing. Sometimes […]

Potential customers come to you trained. Their only point of reference for what they think they want, is based on what is already out there in the marketplace. And sometimes they come to you, because they want to make a buying decision and they want to compare. So, if they ask you, ‘do you do […]

  This week my workshoppers presented their Conscious Business Blueprints. After 6 weeks of going through my process to determine their truth as a business, they bravely stepped up and presented their: Global Vision; Purpose; Values; Brand Personality; Products (Value offerings) and Brand Essence. With confident self-belief they revealed their truth: WHO they are as […]

The Conscious Business Model represents the many layers of WHO we are as a business. These layers define our unique energy and when activated will energise us, our business and our relationships. When we define these layers, we have a strategic framework to do business better. These energy layers are layers of: Intention – energy […]

When I facilitate Blueprinters’ through their Brand Personality, I ask a lot of right brain questions. This is so we can fully explore all aspects of who they are – and uncover their truth. Their real Brand Personality. With right brain questions – try as they might – they can’t work out where the line […]